Published by SchoolAdvisor on Apr 27, 2021, 08:26 AM
Dutch Lady, a trusted Malaysian brand for 58 years, launches #DanaRM1JutaHarapan to help parents build strong foundations for their children’s future.
The nationwide campaign will provide parents support through the Skim Simpanan Pendidikan Nasional (SSPN-i) education fund of RM25,000 for their children. A total of 40 children will benefit from the total fund which is valued at RM1,000,000.
“During these challenging times, parents all over the country are struggling with a multitude of concerns. The good news is they don’t have to compromise on their children’s future just because they are going through uncertain times. As a brand, Dutch Lady has always believed that fundamental aspects of development are essential for children – aside from a loving and nurturing environment. It is also crucial that children have the right kind of nutrition to grow up strong and healthy.”
“With the launch of the Dutch Lady #DanaRM1JutaHarapan campaign, we aim to help support the education of 40 children, by giving them a strong start nutritionally as well as a firm foundation for them to grow and achieve their dreams,” said Tarang Gupta, Managing Director, Dutch Lady Malaysia Industries Berhad (DLMI).
Adding on, Zatur Hassim, Marketing Director, Specialised Nutrition DLMI explained, “The Dutch Lady #DanaRM1JutaHarapan campaign runs from 5 April to 30 May 2021. During the campaign period, every RM40 purchase of Dutch Lady formulated milk powder for children products will earn consumers an opportunity to nominate a child who may be one of the lucky 40 to be selected!”
In addition to the education fund, the campaign will also award 160 consolation prizes consisting of smart devices. Five winners will be selected to receive the education fund, while 20 consolation prizes will be given out each week.
Social activists supporting this initiative include Dato’ Dr Hartini Zainudin, founder of Yayasan Chow Kit and Vice President of Voice of the Children, and Syed Azmi Alhabshi, whose many community projects include PUAK (Persatuan Untuk Anak Kita) Payong.
Also lending their voices in support of the campaign are well-known social media influencers, ranging from teachers to parents who are encouraging Malaysians to submit nominations for the fund.
1. Buy any Dutch Lady products worth RM40 or more from the Dutch Lady formulated milk powder for children or formulated dietary food range (DUTCH LADY 123, 456, 6+ or DUTCH LADY MaxGro).
2. Nominate a child by visiting www.smartmoments.com.my to upload the receipt with a creative photo of the child at his/her favourite activity and briefly explain your aspirations for the child in 100 words or less.
3. Stay tuned for winner announcements every week for 8 weeks, with Grand Prizes of 40x Education Funds worth RM25,000 each from SSPN-i and consolation prizes of 160 smart devices!
DUTCH LADY 123, 456 and 6+ provides tailored nutrition for children between the ages of 1 to 6+ with 5X DHA* that supports children’s brain development. Its formula is high in protein, which aids in your child’s physical development and contains 20 vitamins and minerals. High in vitamins A,C,D and E, it helps support children’s body defence.
DUTCH LADY MaxGro on the other hand, is specially formulated to provide children aged 1 – 9 years old with 80% of their recommended daily nutrient intake (Malaysia RNI 2017) and it is packed with essential nutrients to help them meet the requirements of a well-balanced and complete diet. Coupled with the right nurturing and balanced nutrition from the Dutch Lady range, every child has the potential to grow up healthy, smart and strong.
For more information on this campaign and Dutch Lady products, please visit www.smartmoments.com.my.
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